It does not matter if you are large site with thousands of daily visitors or a new blog which is just starting out, email marketing can help you connect with your customers and engage with them at a fraction of a cost as compared to other marketing channels.
Before we begin, here are some facts about e-mail
205 billion e-mails are exchanged everyday.
Every 1$ spent on email marketing can give you an average return of 40$
Social media marketing, SEO and all is great, but people are more likely to engage with you on email than on social media.
With this being said let us understand what is email marketing, how to do e-mail marketing and the tools available for e-mail marketing.
What is Email Marketing?
Usage of email to engage with prospects or customers can be referred to as email marketing
The emails most of us get in our inboxes with titles like “Limited period offer” or “Deal for you” is an example of email marketing. It is a direct form of marketing aimed towards increased engagement with the customers and bring in repeat business. In the online world, customers are your real assets and e-mail is your direct line to them Click To Tweet
How to setup a successful email marketing campaign?
A successful email marketing campaign involves studying the audience and defining the message that you want to communicate. Your campaign should provide some value to the reader, else the message will be deleted even before it is read.
Here are my list of steps to set up a successful email marketing campaign
#1 Get a good list building software
When you want to build a kick ass email marketing campaign that will drive insane amounts of traffic to your site and boost conversion rates to stratospheric levels, you need a good email list building software.
Here are some programs that I recommend.
#2 Build A Large Email List
Search engines and social media can send you a ton of traffic, but you must be wise and turn that traffic into a really huge subscriber list. This will be your go to destination when you want to get your word out.
To build a large email list, it is important that you place your email subscription widget where visitors are most likely to engage with it. A good place would be at the top of the site/blog, in the menu and in the footer.
Give people a good enough incentive in return for signing up for your subscriber list. Giveaways increase subscription engagement rates significantly. The better the giveaway, the higher the number of subscribers you can expect.
#3 Send A Welcome Mail To Subscribers
Almost all of the email marketing softwares today allow you to send a welcome mail to your subscribers. A welcome mail is a good way to build rapport with the visitors and ensure that you don’t come across as somebody who is 100% self promotional jerk.
A good welcome mail format can be similar to the one mentioned below
Hello <Visitor’s Name>
Welcome to our rapidly growing list of subscribers.
We will be sending you regular updates about awesome and easy ways to make money online, right from the comfort of your home. We hope this is a fruitful and a wonderful journey for you.
As promised here is your free e-book.
**Please add this address to your safe list so that we don’t make it to the spam folder.
It is important that you get your address white listed, otherwise your mails run the risk of being blocked or ending up in the spam folder.
#4 Time Your Emails To Perfection
The whole purpose of sending emails is to have people reading them and hope to get click throughs that drive traffic to your site or generate sales revenue. To ensure you the get the most for your effort, you should send your emails Tue-Thu (8-10 AM local time).
All of the email marketing tools mentioned above, give you the option of scheduling your emails and also provide detail reports on open rates, click throughs etc.
#5 Create An Attention Grabbing Subject
More than 90% of the people look at the subject line of the email and decide if its worth opening. Given this fact, it is important that you invest some thought into designing a catchy subject line for your emails.
A good subject line should
- Describe the contents of the e-mail
- Pique the readers interest and create a sense of urgency
- Provide an incentive for opening
- Not be all caps
Email open rates are significantly higher for people who write engaging subject lines.
#6 Personalize The Email
Personalization starts with the email signup form. Ensure that it has all the fields you need to personalize your outgoing mail communication.
It is a good practice to send emails based on user preferences. Doing so will ensure that the reader opens the mail every time he receives one. A good email marketing software will allow you to send personalized mails to targeted audiences such as new customers, repeat customers, males only etc.
Set up automated behavioral mails e.g. Visitors who have not logged in since a long time. Also you can have separate landing pages for different customer segments to push conversion rates higher. A little time spent in personalizing your email marketing campaign can go a long way in getting the results you want.
#7 Analyse Campaign Effectiveness For Future Improvements
All of the email marketing tools mentioned above provide a ton of data related to the efficacy of your campaign. Use the insights to fix any issues so that you can get better results in the future.
Email marketing is a crucial component of any site. It is a cheap way to reach a wide audience and deliver targeted messages. However it is important to send a well thought out message so that it does not end up being marked as spam. Email marketing has the highest ROI among various marketing channels when used properly.