Keyword planning your way to page #1 in Google Search
Keyword planning is the first step towards successful SEO and higher search rankings. All the bloggers want to go to one place only, page #1 of Google Search. #SEO #Google… Click To Tweet
What is keyword planning?
Wikipedia defines keyword research as
A practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject.
Now that you know what keyword research is, you must be wondering, is it important?
Proper keyword planning and research will increase your site rank in organic searches. Keyword research helps you write content that is tailored to your audience’s needs. You can easily find areas with high ROI and ignore the ones that are not getting you any traffic. If you want traffic, keyword planning is imperative #SEO #Blogging #RankHigher Click To Tweet
How to do keyword planning?
Step #1: Deliberation
When deliberating on the keywords that you need to target, it is always a good practice to put yourself in the customer’s shoes and imagine the search phrases they would use to reach your website.
Start by identifying broad categories of the niche that you are aiming to target. In my case it is blogging. So here is a list of broad categories that I fished out
- Blog Traffic
- Social Marketing
- WordPress plugins
Step #2: Keyword identification
We have just identified a list of topics that we would like to be searched for. The next step is to find keywords for each of those topics. Keywords are words and phrases typed into search engines by people to find what they are looking for.
Now let us find keywords for a topic we have identified in step 1 e.g. Blogging
- How to start a blog
- Make money from blog
- Create your own blog
- Blog hosting
- Free blogs
If you are struggling to find keywords on your own, there is an easy way out.
Go to Google.com and type out the broad topic that you have identified in the search box. Scroll to the bottom of the page and Google will show you the related searches for your topic
Another way is Google suggestions. Start typing your topic in the Google search box and Google will start giving you suggestions some of which can be a great fit for your requirement.
I personally use the Google Adwords Keyword Planner tool. You can use the keyword planner too by logging in to your Adwords account . Once you have logged in click on Tools and select the Keyword Planner option.
Next step is to search for new keywords. Click the option highlighted in the image below
Fill in the information as per your requirements. You can tailor the tool to match your exact requirements. You could specify the country of the audience you are interested in, date range and so on.
Click on get ideas once done. You will now be able to see all the keywords related to your search term with volume and all.
You should brainstorm as many keywords as possible for each topic that you have identified. This is however not the final list. The list will be pruned at a later stage in the article.
Step #3: Long Tail keywords
Now the whole purpose of keyword planning or keyword research is to attract an audience that actually is interested in what you are selling. Blogging as a keyword is very generic in nature and could mean anything like blogging tips, blog hosting sites, blogging platforms and so on. Audience searching for blogging might be too general for your liking.
However “How to increase Blog traffic” is a very specific search term and it means the user is looking for ways to increase traffic to their blog.
Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. These have low search volume but generally a higher conversion rate.
So all said you should have a mix of short as well as long tail keywords in your post. Shorter keywords are easy to find but difficult to convert whereas long tail keywords are harder to find but easy to convert.
Step #4: Scope out the competition
You are not alone in the World Wide Web. Thousands of competitors are out there targeting the same set of customers that you are eyeing. In such a scenario it may not be a bad idea to find out what keywords your competitor is ranking for.
In the Keyword Planner Tool I enter the competitor’s website address and click o get ideas. A similar screen should up
This does mean you should target all the keywords that your rival is ranking for. This however will help you identify gaps if any in your strategy.
Step #5: Narrow your keyword list
Now we have a long list of keywords that we would like to target, but we should trim the list further to get the best results for our work. The way we do that is by sorting the keywords based on search volume and difficulty.
Ask me and I will tell you to sort them by
- Competition (low to high)
- Search Volume (high to low)
- Visitor value (high to low)
I also like to use Google Trends to find out the trend for the selected keywords. Choose keywords that are trending upwards. Below is sample screenshot from the keyword planner tool
You need to monitor your keywords regularly to stay on top of the game. Every quarter is a good enough frequency.
Step #6: Keyword Positioning
Keyword placement is as important as keyword research. Spider bots of search engines look at specific locations in web pages for keyword sniffing. One thing to note is don’t overly stuff your content with keywords. It is imperative to your success that your keywords are found at the following locations in the page
- Article URL and Title
- All Headings and Sub-Headings
- Meta Content
- First and Last Paragraphs
- Any Bold or Italicized text
That’s it from me folks. Do subscribe to the blog for more awesome updates. Any queries or suggestions can be mentioned in the comments section below.
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